Health Club Panel Network

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panel advertising

Panel Advertising (the "P" in HCPN) is our core product offering. We have been placing panels in health clubs since 1995, and we do it better then anybody else, ensuring our clients’ campaigns get noticed and acted upon.

We limit the number of panels we place in any club to well less than 2% of a club's total wall space.
We select all panel locations and install/maintain them through our own national personnel network. Panels are only placed in the club’s highest traffic locations and natural congregation areas.
HCPN's panels offer more than just advertising opportunities. Many clients choose to dispense coupons, literature, even perfume/cologne swatches - and for good reason:

Independent research reveals that 61% of health club members go shopping after they workout and before returning home for the day.
Redemption rates on coupons can exceed 13% (over 12x the national FSI average) and we consistently get requests from club managers for additional materials throughout a campaign.

For sample case studies on the impact of HCPN campaigns, click here.

26" x 37"
Super Panel
Size of traditional movie poster

26" x 37"
Backlit Super Panel
Size of traditional movie posters. Limited distribution.

16" x 20 "
Standard Panel
In direct proportion to a magazine ad.

HCPN's panels offer more than just advertising opportunities. Many clients choose to dispense coupons, literature, even perfume/cologne swatches - and for good reason. Redemption rates on coupons can exceed 13% (over 12x the national average) and we consistently get requests from club managers for additional materials throughout a panel campaign.

Coupon Distribution

Literature Distribution